8 SEO Best Practices for Stronger Organic Traffic in 2022 from an Expert SEO Consultant in Singapore
Rapid advancements in information technology have now made it easier for businesses to draw organic traffic through search engine optimization. Even though paid means make your content appear on top of the Google rankings, you should never undermine the power of organic traffic when stabilizing your business’s digital marketing strategies in the long run.
Search engine optimization is a simple procedure that boosts the visibility of your website on Google, yet it requires high expertise and tremendous dedication to gain successful outcomes. To overcome this challenge, many businesses opt for the services of an SEO expert consultant. In this article, you are going to learn 8 best practices to draw organic traffic to your online content in 2022 from SEO Consultant Singapore.
1. Focus on Target Keywords
Keywords play a gigantic role in SEO. They are the words that define your content in short. Your audience finds you by typing these words in the search bar. It is a known fact that people these days don’t bother moving to the second page of Google or scrolling down for minutes to find the information they look for. The key to improving the visibility of your content is including target keywords in it. To search for the ideal target keywords, you can use various SEO tools like Surfer SEO, Semrush, and Ahrefs or seek help from an SEO expert consultant.
2. Include Effective Titles and Headings
Titles and headings are two main factors that grab searchers’ attention when looking for content. They tell Google and other search engines what the content is about and can be seen on the search engine results. Effective titles always include the primary keyword that you are ranking for and they have to be attractive and clickable for your audience.
3. Include Well-Written Meta Descriptions
The meta description is the short text that appears below the content title in the search engine results pages (SERPS). It is a general summary in a couple of phrases of the content of your blog or web page. The ideal meta description is limited to 50-60 characters and contains the overall idea of what you elaborate on in the content. It should be well-written and attractive, as the searchers’ decision of clicking on the title of your content typically depends on what they read in the meta description. However, on most occasions, Google ends up rewriting meta descriptions according to what it thinks would describe your content the best, but that doesn’t mean that your responsibility of suggesting a strong meta description can be insignificant.
4. Optimize Images
Quality images attract searchers. But, if the images in your content take too long to load, they won’t be doing any favor to it. Slow-loading images on websites often distract and frustrate readers. The key to overcoming this issue and improving the image-loading speed is to optimize images by keeping their file size as small as it can be. In addition to that, you may use alt tags and on-page image descriptions to attract more organic traffic to your website.
5. Include Sufficient Internal Links
Google uses robots called spiders to crawl into every page of your website. When you add backlinks that direct into reputed and high-ranking sites or to other reliable landing –pages, Google recognizes your content as trustworthy. Having several internal links does not only bring in organic traffic but also helps improve the rank of your content. However, if you include broken links or links to irrelevant content, the chances that Google will consider your content to be spam are high. The key to making the best use of internal links is to include them only where they are necessary.
6. Create a User-Friendly Design
If your website is difficult to navigate, it will not reach the expected level of organic traffic. At present, users surf the internet through different smart devices. Mobile phones are the most popular among them. If you create a desktop-friendly website that is not so easy to navigate on a mobile phone, you will lose all your mobile-using audience. If your website’s design works equally well on both desktop and mobile devices, the chances you get more traffic are high.
7. Improve Page Speed
If your website doesn’t load within 2-3 seconds, the chances that the searchers stay on it are really low. The key to retaining searchers on your website is to optimize its loading speed. To easily detect what is slowing down your load time, you can use tools like Google’s Lighthouse test. In addition to that, to have better loading speed, ensure that your CSS (cascading style sheets) are minified and tidied.
8. Look into Semantic HTML
Semantic HTML makes it easier for crawlers or spiders to understand what they are crawling. It reveals the structure of a page with proper execution of the header tags and titles. Rather than using the <b> tag to indicate a bold text, you can use <strong> to place more emphasis on its content. Well-written content with semantic HTML is most likely to be ranked high on search results of Google and other search engines.
Looking for an SEO Consultant Agency in Singapore?
Excellent search engine optimization is the key to gaining more organic traffic in 2022. However, not having sound knowledge of SEO can be quite challenging when optimizing your business’s website. At SEO Consultant, we provide all SEO-related services and our ever-updating strategies can rank your website among the top search results and help it draw your desired organic traffic levels. Call +65 69702808 today to get your SEO consultancy.