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Google To Update SEO Algorithm With Helpful Content Launch

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Google To Update SEO Algorithm With Helpful Content Launch

Marketers, here’s some news: Google has confirmed it will roll out a new update that looks to improve the user experience. It is an interesting approach from Google as it basically acknowledges that there is an issue with “low-quality content” on its platform. The update officially roll out started on August 25, 2022 and ended on September 9, 2022. The launch of a new featured snippet called “high quality content” in Google Search. The feature will appear under some search results and provide information on sites that have been verified by Google and have been deemed to be trustworthy.

Let’s take a look at how this update could affect every content marketing agency in Singapore hereon.

What is Helpful Content?

The Helpful Content update is designed to reward websites that provide useful content to their users. It’s a great opportunity for businesses to improve their rankings, but it also means marketers need to pay even more attention to keyword research and on-page optimisation.

Google defines “helpful content” as “pages on the web that answer questions people are asking in their own language and in a way useful to them.” So if you want your website to be considered a “helpful” site by Google, you need to make sure your content answers people’s questions.

How will it work?

Google says it will adjust its search algorithms so high-quality content ranks better than low-quality content. This may affect both organic (free) listings and paid advertisements.

High quality content

High-quality content is defined as content that satisfies a user’s needs and, therefore, improves the user’s experience on your site. To evaluate whether or not your content is high quality, you need to conduct a thorough analysis of what users are looking for and then deliver it.

Google defines high quality content as follows:

  • Content that is unique and adds value for users.
  • Content that is well organised and easy to navigate.
  • Content that is relevant to users’ search query.
  • Content that has been professionally created, edited and proofread (if applicable).

Low quality content

Low quality content can be defined as any type of content that doesn’t answer the user’s query or doesn’t add any value to their lives. 

This includes:

  • Selling products instead of providing information about them (e.g. write about how great a product is instead of writing about its features).
  • Writing articles just because there are keywords present (e.g. keyword stuffing).
  • Writing articles full of fluff and not much substance (e.g. excessive use of keywords).

What does this mean for SEO?

More importantly, such an update gives weight to creating quality written pieces –whether it is SEO copywriting or content writing. Since Google is looking for websites with helpful information on them, the search engine wants to prioritise rankings to sites containing lots of useful and informative pages. Therefore, creating great content is going to be more crucial than ever before if you want your sit

Google announced its release of an update to its search algorithm. The update will roll out over the next few months. Here are our perspectives on it!

e to reach the top of the Google rankings. 

What can you benefit from the Google’s new helpful content update?

Google has always wanted to rank websites based on how useful they are to users. 

The new update will help them achieve this goal by looking at factors such as:

  • How long does your site take to load?
  • How many different topics does your site cover?
  • Are you building links with other high-quality sites?
  • Have you added a sitemap or robots file?
  • Are you processing spammy techniques such as keyword stuffing and cloaking content under bogus titles or descriptions?
  • Are there any spelling or grammar errors on your site?


Get started with our stellar content marketing services 

SEO Consultant serves a variety of packages as we integrate the newest algorithm update to content execution. By improving a business’ bottom to rank better by Google, we ensure posts are focused on providing value to the reader. 

Adding keywords naturally while keeping them in perspective with the content of your posts will stop the sites from being continously devalued. 

Afterall, irrelevant actions can garner penalties from Google rather than approval to be ranked highly in its search engine. Want to know more about content marketing services? Call +(65) 6970 2808 or fill out this contact form to get in touch with us.

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