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How To Do Technical SEO For Ecommerce Websites?

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How To Do Technical SEO For Ecommerce Websites? 

Technical SEO is the practice of specifically optimizing your website for search engine crawlers and indexing. It facilitates straightforward search engine interpretation of your website. Technical SEO is a crucial component of your complete eCommerce SEO services and SEO strategy bundle. The architecture of a website is mostly optimized.

Technical SEO is crucial for e-commerce websites since it informs search engines that your website is valuable and encourages them to rank it higher. Here’s a step-by-step technical SEO analysis on how to raise your internet presence and increase traffic to your eCommerce site.


Tips For Improving Your Ecommerce Website 

Tip 1: Conduct an audit

To find possibilities and address exit points for a better user experience, conduct an SEO audit. This guarantees that any new SEO techniques are built on a solid basis. SEMrush and Screaming Frog, two specialised auditing programmes, are excellent resources for this.

Tip 2: Check your website structure

A well-structured website not only directs users on the right path but also facilitates crawling and indexing by search engines. The higher a site ranks, the more logical its structure is. To boost Technical SEO, you might need to review the structure of your website’s navigation. You may check the flow of your website’s page structure by mapping out the pages in a hierarchy tree structure. Additionally, you must evaluate URL structures, category and product pages, internal linking, and navigation menus.

Tip 3: Make Sure Your URLs Are in Order

When an eCommerce site has thousands of products, URLs are frequently forgotten. The majority of content management systems (CMS) generate URLs automatically, however these are frequently messy and look something like this: This URL is inadequate because it doesn’t give search engines any information to rank this page.

The URL might be a better choice. In this illustration, the eCommerce website, the category the product falls under, and the product, are all easily visible.


Tip 4: Secure Your Website

Google prefers secure websites, which are those that begin with HTTPS rather than just HTTP. HTTPS sites use SSL (Secure Socket Layer), a widely used security technology that encrypts the communication between a web server and browser so that data can’t be read even if it is intercepted. Since customers are more likely to make purchases from a safe site they trust, SSL certificates are a significant component of technical SEO for eCommerce. Today, SSL is usually included by default with the best website builders.


Tip 5: Improve Your Loading Speeds

The bounce rate (chance that people will leave your website) rises by 32% as the page load time goes from 1 to 3 seconds. The ideal page loading time for eCommerce websites should therefore be no more than 2 seconds across all devices. Google has stated that one of the factors utilised by its algorithms to rank pages is site speed. Wherever it is feasible without sacrificing quality, compress all visual files. It could also be helpful to use quick hosting and minify the web pages on your eCommerce site.

Tip 6: Work on a Mobile-Friendly Version of a Site

Google made the switch to a mobile-first index in 2019, which means that SERP rankings and indexing start with the mobile version of your eCommerce site. The same website best practices, such as structured pages, compressed graphics, and canonical data, apply whether you are using a desktop, tablet, or smartphone. Keep in mind that mobile screens have a different interface from desktop screens, so pop-up ads that are effective on desktops may frustrate mobile consumers.


Tip 7: Optimised Keywords Are Beneficial for Technical SEO

When choosing keywords, take into account search results, volume, relevance, competitiveness, and purpose. Popular keywords are challenging to rank for because so many websites already use them. To find new keyword combinations, there are free programmes like WordStream that can be used. Long-tail keywords, or those with more than one word, have a strong correlation to people’ online searches and aid websites in rising in the Google search results.


Tip 8: Link-Building 

Creating links to your eCommerce website from other websites is a process known as link building. It’s a strategy that is frequently used in technical SEO for eCommerce since links inform search engines that the material is good and deserving of reference. In essence, you want other websites to link to yours. Reviews, the dissemination of press releases, and brand mentions can all accomplish this.


Tip 9: Crawl Your Site

To identify technical problems that have a negative impact on technical SEO, use applications like SEMrush and Screaming Frog. Broken links, missing alt text or metadata, thin or duplicate content, un-secure pages, and poor redirects will all be flagged by an eCommerce website crawl. Crawling your website on a regular basis serves the same purpose as maintaining a vehicle. It makes sure all technological parts are operating as efficiently as possible, and if not, it makes it simple to fix them.

Tip 10: Use optimised Images 

To comprehend the graphic content on a website, Google relies on alt text, which is the written description of a picture. Images are capable of improving Google’s rank when properly optimised. Always be as concise and clear in your image captions.


Tip 11: Check Your Robot.txt File

Web crawlers can be told whether or not they can access certain areas of a website by reading files called robots.txt. They stop resources like PDFs from being indexed and block pages that are unimportant or private, such as login pages.

Tip 12: Check Your Site for Duplicate Content

Users and search engines both find duplicate content perplexing. Because search engines won’t know which page to prioritise, it also has a detrimental effect on Technical SEO performance. Use canonical tags to inform the search engine that a given URL represents the master copy of a webpage and make sure your CMS isn’t publishing numerous versions of the same page.

Tip 13: Make Sure Only One Version of Your Site Is Browsable by Customers

Websites usually have four versions if they have an SSL certificate, and at least two separate versions in most cases:

  • (non-secure) (non-secure)
  • (secure)

It might be challenging to create strong backlinks and rank your website effectively when search engines see different versions as distinct entities. For better Technical SEO, always use the HTTPS version wherever available, which is encrypted and secure.


Get The Best Ecommerce SEO Services from SEO Consultant

SEO Consultant is a full-service digital SEO agency focused on offering ecommerce SEO services. With years of experience in the industry, our professionals can help you use our ecommerce SEO best practices to reach your online revenue goals. For all of your e-commerce SEO needs, visit us at SEO Consultant Singapore

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