Important Technical SEO Components to Think About
Having a website for your business today means that you need to rank well on search engines. Even if you have the right and relevant content, the success of your website eventually depends on how easily it can be navigated and read on any device by an online user.
Technical SEO: The definition
In essence, technical SEO refers to the website and server optimizations that help search engine spiders crawl and index your site more efficiently to grow your rankings organically.
Benefits of Technical SEO
Technical SEO essentially forms the backbone of your SEO strategy and without it you may not be able to grab that first spotlight on search engines and bring in more potential customers to your business. There are many benefits to an ongoing technical SEO campaign even if it is time-consuming:
- It helps with locating website structure issues if pages are found to be more than three clicks deep within your site.
- For a better understanding of your content, implementing structured data mark-up provides search engines with more relevant results with “rich snippets.” This is usually found in a page’s HTML.
- Having an error-free website helps support a seamless user experience on mobile.
Technical SEO audit guidelist
Make it mobile-friendly
According to Statistica, more than three billion people are smartphone users. With a 49.89% increase in the number of the global population using smartphones today, businesses that have an online presence need to implement mobile-friendliness. People are constantly looking for information or products using their smartphones, which has surpassed the use of computers to search for products.
When a website isn’t mobile-friendly, it can be difficult to view and use on a mobile device especially when SEO come into play. As a ranking factor, popular search engine algorithms can detect if the user is browsing through a mobile device. Websites that are accessible using mobile are sure to outrank non-mobile-friendly sites in mobile search results. As a result, mobile-friendly websites are crucial for better responsiveness of your website online.
Improve your site’s loading speed
Have you visited a website and waited long enough for it to load? If yes, the site had failed to respond as quickly as it should. The speed of a site is considered a significant ranking signal and therefore improving your site’s load time must be the first preference. A website that loads quickly will rank higher than its competitors, while a site that doesn’t work well will only increase the bounce rate and lead to fewer conversions.
SSL, or Secure Sockets Layer, is a popular topic of discussion among digital marketers. This is an encryption-based Internet security protocol connecting a server and a client. Prioritizing user data, search engines like Google emphasized the importance of this security technology to SEO. SSL is also useful when it comes to cyber-attacks. By verifying web servers, SSL prevents attackers from meddling with the data in transit. For instance, anyone who intercepts data can only see a jumbled set of characters. Customers who use credit cards to shop online can safely enter their details as the information is only visible on the shopping website.
Consider an XML sitemap
An XML sitemap is a compilation of pages about a website that aids search engines like Google to understand a website and crawl it. It involves internal links that can speed up content discovery by telling search engines exactly where each page of a website is. So any technical SEO consultant would recommend having an XML sitemap is fundamental to easily accessing your most important pages and articles if you add the most appropriate URLs to them for crawling.
Fix duplicate content issues
Duplicate content is content that has been copied or plagiarized from another source word-for-word and used on your website. These may be blog posts, sites with important information, or even editorial content. When search engine algorithms detect the content published is not original, the result can impact search engine rankings. Hence it is recommended to fix these issues using the canonical link element, an HTML element notifying search engines that a specific URL represents the master copy of a website page. Another way of dealing with this issue is to produce unique quality content to stand out from other websites.
Contact a Search Engine Optimization expert in Singapore
Being flexible with your SEO strategy to meet business objectives is the ideal solution to improving your digital marketing presence and advocating your brand’s identity. Team up with an SEO agency that focuses on authentic revenue results. As a full-service SEO agency in Singapore, we take the time to create a custom SEO strategy that will tap into your online potential for a successful digital growth. Talk to us today!