SEO for E-Commerce Product Pages: 20 Dos & Don’ts
How to Manage E-Commerce SEO Effectively
E-commerce is one of the most successful ways of building a brand. To popularize your brand on an e-commerce site, you need to follow the e-commerce SEO best practices. If a business does not have adequate resources to keep up with the e-commerce SEO practices, it usually opts for e-commerce SEO services externally. Most businesses operated online rely on e-commerce SEO agencies in Singapore to make their business goals successful. In this article, you are going to learn the biggest dos and don’ts that you need to consider if you are looking into optimizing e-commerce product pages.
What You Should Do
1. Optimize Your Keywords
Keyword research is the basis for optimizing product pages. Use themes that are product-focused and popular when conducting keyword research. Don’t get hung up on volume. Consider relevancy and what will actually convert. If you have information from other sources, such as paid search, use it to improve your keyword and subject research. You should also include ad copy with high click-through rates (CTR) in your meta descriptions.
2. Pay Attention to the Titles and Meta Descriptions
The importance of titles and meta descriptions cannot be undermined in search engine optimization. To optimize your product pages effectively you need to include information such as the product identity, the brand, the dimensions, and the model numbers in your titles and meta descriptions.
3. Use Structured Data
Your brand may show up in rich snippets if you have the appropriate structured data type. Product schema and review schema should be present on all product pages in order to increase clicks, impressions, and purchases.
4. Include Informative FAQs
To rank highly in SERPs, the material must be of a high caliber and relevant to the demands of the user. Your bounce rates will be high and potential clients may opt not to purchase from you if users do not find their desired information easily on your product pages. Customers can get the information they need with ease if brands create FAQ sections with solutions to questions that they frequently ask.
5. Write Authentic Product and Meta Descriptions
Authenticity is the key to receiving a higher rank on SERPs. Each product can rank for both branded and non-branded keywords, therefore in order to maximize SEO, it should have a distinctive description. Having copied or duplicated product and meta descriptions causes your product pages to de-rank, therefore, always include relevant and original content when creating your product pages, catalogs, and descriptions.
6. Testimonials and Customer Reviews Add Credibility
Customers often rely on reviews and testimonials that they find on product pages before making a purchase. Genuine customer reviews of your goods speak volumes to potential customers who are debating whether or not to purchase from you. Reviews help establish confidence, particularly if you have an endorsement from a well-known influencer or celebrity who has been well-researched.
7. High-Quality Video and Images Do the Trick
Online purchasing has some disadvantages, including the inability to test or touch potential purchases. The best way to avoid this issue is to include high-quality images and videos on your product pages. When you use high-quality imagery, your audience gets to have a better look at the products before they purchase, decreasing the number of complaints and returned goods.
8. Find the Best Landing Pages
Tools like Optimizely and Google Optimize offer a simple way to evaluate even the smallest changes made to product pages, which you should do without a doubt in order to determine the best setup.
9. Improve the Loading Speed
Your potential customers can be easily distracted from your brand if your product pages take too long to load. Improve the loading speed of your product pages in order to give a better experience to your audience and decrease the bounce rate.
10. Be Keen on SEO Audits
It’s important to keep track of the SEO strategies that you follow in order to monitor their efficiency. Conduct audits on your product pages to determine and avoid the possible technical issues that could occur.
What You Shouldn’t Do
1. Don’t Copy the Product Descriptions from the Manufacturer’s Website
The manufacturer’s websites do not include detailed product descriptions in general. Copying them onto your product page would fail to provide your potential customers with the information they require. In order to optimize your product pages, do not use the descriptions you find on manufacturer’s sites.
2. Don’t Eliminate Seasonal Pages Right After the Peak
Even though it may seem logical to eliminate seasonal content once the peak is over, do not remove a seasonal product page if it has accrued rankings, traffic, and sales over time.
3. Don’t Rely on Automated Optimization
It’s not a best practice to have dynamically generated product pages that just have the brand listed as the first item in the title tag after the product name. Instead, make sure to include crucial details in the titles that you cannot automate. Your website may rank higher for targeted keywords as a result.
4. Don’t Use Inappropriately Structured Date
Many companies either implement the improper kind of structured data or none at all. Both lower your site’s ranking. Product data that is properly structured can improve your site’s ranking for rich snippets.
5. Don’t Rush Out-of-Stock Pages
Products occasionally run out of stock, particularly when supply systems are under pressure. However, if the item is only momentarily out of stock, you should keep the URL active, especially if the page receives recognition and traffic.
6. Don’t Add Inefficient Calls to Action
Keep in mind that your product page’s primary function is to raise revenues and sales. Users won’t visit your website if it takes too long to figure out how to buy your products; they’ll divert to one of your competitors’ product pages.
7. Don’t Optimize for Keywords with No Volume
Don’t optimize your product pages for keywords that don’t have enough volume. Only including keywords with high volume can bring you success in SEO.
8. Don’t Undermine Internal Links and Backlinks
Internal linking and backlinks play an important role in improving your rank. Don’t take them lightly and forget to link your product pages to other relevant pages through this method in order to bring in more traffic.
9. Don’t Display Incorrect Prices
If you don’t have the correct price plan, customers may decide not to buy your products and may lose faith in your company.
10. Don’t Underestimate Mobile Optimization
The mobile is the main device that brings in traffic these days. Therefore, don’t underestimate the power of mobile optimization when designing your product pages.
Keep Up with E-Commerce SEO in Singapore
SEO Consultant is a leading e-commerce SEO agency in Singapore that provides reliable ecommerce SEO services. If you are looking to optimize your product pages and popularize your brand name to stay ahead of your competitors, get SEO Consultant onboard for the best e-commerce SEO consultancy in Singapore.