Business SEO

Why is E-A-T Important for SEO?

Why is E-A-T Important for SEO?

Ever heard of E-A-T? Do you know why it is so important in search engine optimization? 

What is E-A-T?

The abbreviated term E-A-T stands for expertise, authoritativeness, and trustworthiness of online content. It is included in Google’s Search Quality Rater Guidelines and is often referred to as a ranking factor as well. Overall, it is a guideline, according to which content writers and Search Engine Optimization (SEO) expert can improve the quality of their content to rank better on Google. 

However, as SEO is not everybody’s cup of tea, you might not always succeed to comply with your content with E-A-T. In such a situation, all you have to do is opt for the services of a reliable SEO consultant in Singapore. Why risk the quality of your valuable content when the best search engine optimization services are ready to help? 


Why E-A-T is important to a Search Engine Optimization (SEO) Expert?

If you are an SEO expert, you should always remember that maintaining E-A-T is the key to producing quality that has the potential to make your site appear among the top Google search results. However, you should also know that the level of importance of E-A-T is subjective and depends on the type of content that you produce. Put into simpler words, if your topic is subtle and contains less factual content, such as a random photo of a pet, E-A-T may not have a big role to play in it. But, if you produce an informative piece of writing on science, history, or technology, Google has the power to rate your content based on E-A-T to eliminate inaccurate and misleading information. In general, it is the responsibility of both individual creators and SEO consultant agencies to always align their content with E-A-T if the subjects can potentially impact someone’s health, safety, mental well-being, and finances. 


How is E-A-T Evaluated?

Even though they are similar concepts, expertise, authoritativeness, and trustworthiness are evaluated separately under different criteria. 

1. Expertise

Expertise is rather evaluated at the content level than the website or organizational level. Google expects content to be produced by experts in particular subjects. Most importantly, when it comes to YMYL content (Your Money Your Life) that includes financial, legal, and medical facts, the content published must be highly accurate and credible. The key to receiving positive results is getting your content written by subject experts. 

2. Authoritativeness

When searching for information on Google, there are certain sites that you consider as the go-to source of information. Wikipedia is one such. Authoritativeness is maintaining the reputation of your content, making it the top choice of the users. 

However, authoritativeness is a relative concept that highly depends on effective SEO. Even if you run a brand with a reputation, if someone else produces more descriptive and quality content about your products than what your official website contains, most likely you will have a difficult time winning the authority. Therefore, always make your content reliable and optimized. 

3. Trustworthiness

The credibility of your content is the most valued from the perspective of the users. Especially when it comes to YMYL queries, raters look for the accuracy and the trustworthiness of the published content. One way to enhance trustworthiness is to indicate who is responsible for the content on the website. Similarly, you can also mention sufficient contact details and reputed references in the content. 


Is E-A-T a Ranking Factor?

In general, E-A-T is also referred to as a ranking factor. However, expertise, authoritativeness, and trustworthiness are human concepts that cannot be accurately rated by AI. Nevertheless, Google’s algorithm uses different techniques to vaguely evaluate E-A-T of content, such as ranking pages with the most reliable and quality backlinks. Anyhow, Google does not give your website a particular score on E-A-T. They are general concepts to be followed to successfully optimize your online content. 


How to Maintain E-A-T of Your Content?

Organic traffic is what takes you up in Google ranking. Search engine optimization is the key to gaining more organic traffic. In order to improve SEO, you can maintain the E-A-T of your content by following these tips. 


1.Include more links. 

Even though there’s no direct mention of the importance of links in Google’s Search Quality Rater, it is a known fact that backlinks from authoritative sites help improve the E-A-T of your content. 

2. Update your content.

Up-to-date information enhances the accuracy of your content. Especially, if you publish YMYL content, make sure to update the data on time. 

3. Check your facts.

To enhance trustworthiness, your content must be factually correct. Therefore, always get your content created by experts in the relevant subjects. 

4. Get reviews.

Positive online reviews help raters evaluate the quality of your content. If you are running a business page, make sure to get sufficient reviews for a better ranking.

5. Flash your credentials. 

Trust and credentials go hand in hand. If you want more people to approve your content, show off all your credentials such as degrees, work experiences, prestigious achievements, and industrial awards that you have earned so far.  

6. Include contact details.

Indication of contact details on the web pages not only brings more customers to businesses but also helps maintain E-A-T at a high level making the content reliable. 

7. Get a Wikipedia page. 

As mentioned above, Wikipedia is a highly reputed, authoritative website. Getting a page of it is relatively difficult. However, having a Wikipedia page for your business is a great way to enhance the authoritativeness of your content. 

8. Get more mentions. 

If your website is mentioned on reputed and well-maintained industrial websites, most likely Quality Raters will identify your content to be trustworthy. Not only does it help improve your online PR, but also it helps search engine optimization. 


Hire a Reliable SEO Consultant Agency

If you lack sufficient resources such as subject knowledge and SEO expertise, you might not find it easy to maintain the E-A-T of your content. At SEO Consultant, we help you achieve all your digital marketing goals with our excellent team of SEO experts. Have trouble ranking your online content? Contact us today at +(65) 69702808.

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