Feature Page international SEO in Singapore For SaaS: Non-Branded Keywords For Organic Traffic
When it comes to international SEO in Singapore for a SaaS feature page, one important strategy is to optimise the page for non-branded keywords relevant to the feature. By doing so, you can increase the chances of the page ranking well in search results for those keywords, which can drive more organic traffic to your website. You can enhance your search engine optimisation for non-branded keywords in several ways.
Conduct Keyword Research
Start by identifying non-branded keywords that are relevant to the feature. You can use a tool like Google keyword planner or Ahrefs to find relevant keywords and get an idea of the search volume and competition for each one. These tools are especially useful for companies that provide international SEO services. To simplify this process, you could contract an SEO consultant in Singapore.
Use Keywords in the Page Title and Meta Description
The page title and meta description are important elements that appear in search results, so make sure to include the non-branded keywords in these elements. This will help search engines understand what the page is about and make it more likely to rank well for those keywords.
Include Keywords in the Page’s Content
Use the non-branded keywords in the feature page’s copy naturally, ensuring that the content is still easy to read. By including keywords in the content of your pages, you can improve international SEO, which will also signal to search engines the language that your pages are written in. This can help search engines return your pages in search results for users who are searching in that language.
Use Headings and Subheadings
Use headings and subheadings to organise the content on the feature page. Make sure to include the non-branded keywords in these elements as well. Using headings and subheadings can also help to clarify the purpose of your content and make it more scannable for users, which can help to improve the user experience and increase the chances of users engaging with your content.
Use Internal and External Linking
Internally link the feature page to other pages on your website that are relevant to the feature. This will help to pass on link juice to the feature page and help it rank better in search results. Additionally, you can also externally link the feature page to credible sources that also talk about the feature. Doing so will help establish the authority of the feature page and make it more likely to rank well in search results.
Aside from the above-mentioned factors, you could also improve your international SEO in Singapore by creating off-page SEO like guest posting, influencer marketing, and social media promotions to drive more traffic to your feature page. This is another great way to help improve the web page’s search engine ranking.
Keep in mind that Search Engine Optimisation is a long-term process; it will take time for your feature page to rank well in search results. However, by taking the actions outlined above, you can increase the likelihood that your feature page will rank highly for non-branded keywords and drive more organic traffic to your website.