Local SEO Services For Your Marketing Strategy
Local search is very important for small businesses as 46% of all Google searches are used for local information. If a company has not optimised for local search, then that company is missing out a lot of potential customers in the specific area. So, if any company wants their business to gain popularity, conducting local SEO is of immense importance.
Let’s take a look at some local SEO tips to help you optimise your business for local SEO in Singapore.
What Is Local SEO?
Local SEO is the process of increasing search engine visibility for small businesses with physical locations. Local SEO best practices can help businesses increase organic traffic from searches performed by customers in nearby areas. To provide the most relevant local results to the user, search engines rely on signals such as local content, social profile pages, links, and citations. Local SEO allows businesses to place their products and services in front of local prospects and customers who are looking for them.
Local SEO Tips
- Optimize for Google My Business
Google My Business has emerged as the peak of local search. Google My Business is an ideal tool for helping your business meet Google’s needs because Google generously supports, verifies, and shares its own content.
To ensure your suitability for Google My Business, you should do the following:
- Design a Google My Business page and verify it.
- Within your account, use Google posts.
- Encourage your customers to leave online reviews.
- Respond to reviews authentically, including your location.
If Google can authenticate your business, the search engine may award you with a coveted sidebar space in Google’s local search.
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Engage on social media and add posts to Google My Business
Google believes that social media content is more important than ever. Now that you’ve created a Google My Business page, share it on social media to further integrate social and search.
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Ensure your name, address, and phone number are consistent online
You must make it simple for people and search engines to find you, and you must do so by establishing your NAP. The acronym NAP stands for a company’s name, address, and phone number (with area code). For Google to display it better in location-based search results, your NAP should be considered crawlable HTML text on your site. The NAP is most commonly found in the site’s footer or header. Your NAP should also be listed on a “Contact Us” page.
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Optimise online directories and citations
Examine your citations to ensure that they are consistent and complete. Misspellings, abbreviations, the absence of a suite number, and the use of the incorrect phone number can all be problematic. If Google is unable to evaluate which information about your company is correct, it may restrict your company from appearing in search results entirely.
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Perform a local SEO audit
It may be tempting to put your foot down once you’ve managed to master the fundamentals. SEO, on the other hand, is an ongoing and intuitive process. Rather than stopping there or merely changing things and seeing what adheres, it is important to conduct a full audit to determine where your website stands and what you need to work on to achieve your goals. A local SEO audit may include the following elements:
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Google My Business Audit
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Google Search Console Audit
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On-Page SEO Audit
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Citation Audit
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Competitor Analysis
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Website Audit
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Improve your internal linking structure
Although external links to your site are ideal, modifying your internal linking structure will also improve your SEO rankings. Internal linking is essential because it accomplishes the following:
- Helps with website navigation
- Assists with website hierarchy and information architecture.
- Page authority and ranking power are distributed among pages.
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Optimise URL, title tags, headers, meta description, and content
When it comes to content, each new blog post is a new indexed page for your site, a new page to target a geographic search phrase, and a new chance to be found in search engine results pages (SERPs). Every time you create new content, you should optimise it for search engines by incorporating high-volume keywords into the URL, title, header, meta description, and body. If you’re stuck for geo-targeted content ideas, consider emphasising customer success stories and case studies.
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Add location pages to your website
If there are more than one physical location, then create location pages. On location pages, readers can find your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and customer testimonials. Duplicating content across multiple location pages should also be avoided. For single-location businesses, creating a locally descriptive About Us page is essential. You can even get bonus points if you include a Google local Map on the location pages of your website.
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Create local content
Google is becoming smarter, which means that content creators can now write more for users and less for search engines. While writing about general topics will draw a large audience, it is sometimes more important to narrow your focus and write about local or industry news to attract a local audience. Promote local industry gatherings, news, employees, and other educational content on your blog to become the local authority for your industry. Consider top content that goes beyond what your company sells.
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Ensure your website is mobile-friendly
Local and mobile searches are inextricably linked (61% of all Google searches are conducted on mobile). People will use your site in a mobile environment to look up reviews, find directions to your location, and search for contact information, among other things. In fact, mobile “near me” searches have increased 250% since 2017. Make your website mobile-friendly for your prospects and customers.
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Get inbound links with relevance and authority
Inbound links are compelling opportunities to boost your local SEO — each inbound link informs Google that you are a legitimate business, and inbound links can also increase your domain authority.
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Participate in your local community
The more active you are in your community, the more digital publicity you will receive. Having a volunteer day in your organisation, sponsoring an event (even an online one), or appearing in the local media as an authority in your industry are all ways to earn press, brand awareness, and inbound links.
Contact The Best Local SEO Agency In Singapore And Boost Your Business
SEO Consultant is a leading local SEO agency in Singapore, offering comprehensive local search engine optimization services to businesses all over the world. We understand how important local SEO is for brand success. That is why we are here to help you with your local digital marketing and search engine optimization efforts. Our local SEO agency in Singapore can assist your company in achieving higher rankings in local SEO search results. Partner with our local SEO agency in Singapore and take advantage of our proven local SEO services and tactics to outperform your competitors.
To learn more about our SEO services, visit SEO Consultant.