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Google Announces 5 Changes Coming To Mobile Search

Google’s Revolutionary Changes to Mobile Search

Google is revolutionising the way people search on mobile. The company unveiled five significant improvements recently, which include a new visual experience with smart previews and better carousel ads. To be exact, these changes will have a state-of-the-art impact on Mobile SEO services.

If you are using the Google app on an iPhone, you will see shortcuts to various actions you can perform other than typing in a traditional search query. With the Google app for iOS, you can now see shortcuts on your home screen to various actions you can perform without needing to type in a traditional search query. Google is working to make mobile optimization even more useful by making it easier to find relevant results and show them in a more visual format.

How Google displays results on mobile is about to change in the coming months. And it will have a positive effect on Mobile SEO. These upcoming changes will help users find what they are looking for more quickly, as well as make it easier to consume content from your site natively on Google.


Google Search Shortcuts

Google Search is constantly improving with new features that make it easier to search from wherever you are. From searching for products on Amazon to booking a restaurant reservation, there are so many ways you can find things with Google Search. With Google Search, there are many ways to find what you are looking for. Mobile SEO in Singapore is embracing the way Google has improved search shortcuts which is quite useful to you. You can use pictures and voice, instead of just text. You can say what you want with a photo or screenshot, translate text from one language to another or even find songs by humming into the microphone. And when it comes to products, there are hundreds of millions of reviews.

Google is giving iOS users a new way to search the web with shortcuts that appear on the Google app. Just tap into Google’s many advanced features and run a more advanced search with zero typing by tapping on shortcuts.


Search Bar Results

Ever got frustrated by slow mobile search results? Google is making the searching experience superfast, so you can find what you need faster. In fact, the search engine is constantly looking for ways to make searching faster. Now, in mobile search, it is easy to find the things you are looking for by displaying links to results in the search bar—no matter where they are on your phone.

When you search on your mobile device, Google will display links to relevant content directly in your search bar—no extra taps needed. This can be helpful if you are looking for a quick fact while on the go, or if you’re making a real-time decision and want access to search results that might not currently be showing up in top stories or suggested searches.

Stop typing, start exploring. Google’s autocomplete option lets you search for things more quickly and efficiently. Google will start populating results as you type your search query.


Improved Query Refinement

When you search Google, you can get smarter results by seeing an assortment of query refinements—or alternative ways to find what you are looking for. Query refinements are a feature that allows you to refine your search by adding additional query terms or modifying existing ones. They do not impact your search ranking in any way.

When you search on Google, the top suggestions will appear beneath your initial query. These refinements are based on the most popular searches that are related to your initial search terms.


Google Web Story Experience

Google Web Stories are interactive, immersive visualizations of topics or events. Google is making mobile search more visual with deeper integration of Google Web Stories, available on both the mobile search results page and Google Feed.

When exploring a city, you can see visual stories and short videos from people who have visited, tips on how to explore the city and other important aspects you might want to know about as you plan your travels.

To help you get a quick overview of a topic, Google has also made it easier to explore a subject by highlighting the most relevant and helpful information. This could include videos from other creators on the open web, along with photos and tips — all designed to help you plan your next trip. Explore a destination by browsing the collection of content and images especially curated for you. Alongside the editorial recommendations, you can view short videos featuring locals who have visited that place, tips on how things work there, and more.


Text, Images, and Video All Combined

Google is redesigning its mobile search results pages to make it easier for users to discover what’s happening in the world. Google’s mobile search results now resemble an endless feed of discovery that provides details of a news story and includes additional content that appears on the right rail.

Google has gone a step further to break out of the search box and make the search more visual. It’s going to look like YouTube, with recommendations on the front page in addition to the search results.

The combination of text, images and video on the same page is called rich media. Reimagining the search this way is a concept that we call rich results. The objective here is to create a search experience that helps you get the most relevant, accurate results whenever you need them.

Take your search to the next level by typing in a few more keywords. You’ll be shown related queries as well as the option to continue scrolling and explore even more possibilities.

The search results getting smarter in mobile search will be a welcome option for any Mobile SEO agency in general.

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